It's interesting to look back over the last 100 years--the last 50 for that matter--and think about things in our society that are deeemed "acceptable" today that would have horrified those in generations before us (including, but not limited to, easy divorce, unrestricted abortion, and teaching homosexuality to grade-schoolers). "The Marketing of Evil reveals how much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped and sold to them as though it had great value."
The chapter that I found most interesting was the one regarding homosexuality. For example, did you know that AIDS was not always called AIDS? When it was discovered it was given the name GRID, which stood for "gay-related immunodeficiency disease," but was later given the more vague name, AIDS, when the medical community was pressured by homosexual activists. Two Harvard graduates, Kirk and Madsen, wrote a book entitled After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the '90s. This book details a complex, straightforward marketing strategy to "sell homosexuality" to middle-class America including desensitization and by convincing the general public that homosexuality is not a personal choice.
A few quotes from the homosexuality chapter:
A generation ago, we understood there is such a thing as sin, and that sin is a serious matter and to be avoided. Now there is no societal consciousness of sin—only limitless "freedom," "choice," and "consensual relationships."
We've forgotten as a society what love is, because supporting and justifying homosexuality is not real love any more than glorifying drinking helps the alcoholic or celebrating smoking helps wipe out lung cancer.
We need to side with the afflicted person's conscience. In America, we've done the opposite.
The other chapters that had intrigued me the most dealt with the topics of abortion, separation of church and state, and the public education system. I would very highly recommend this book to anyone looking for a good nonfiction read.
Amazon Book Description:
Americans have come to tolerate, embrace and even champion many things that would have horrified their parents' generation—from easy divorce and unrestricted abortion-on-demand to extreme body piercing and teaching homosexuality to grade-schoolers. Does that mean today's Americans are inherently more morally confused and depraved than previous generations? Of course not, says veteran journalist David Kupelian. But they have fallen victim to some of the most stunningly brilliant and compelling marketing campaigns in modern history. The Marketing of Evil reveals how much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped and sold to them as though it had great value. Highly skilled marketers, playing on our deeply felt national values of fairness, generosity and tolerance, have persuaded us to embrace as enlightened and noble that which all previous generations since America's founding regarded as grossly self-destructive—in a word, evil. In this groundbreaking and meticulously researched book, Kupelian peels back the veil of marketing-induced deception to reveal exactly when, where, how, and especially why Americans bought into the lies that now threaten the future of the country. For example, few of us realize that the widely revered father of the "sexual revolution" has been irrefutably exposed as a full-fledged sexual psychopath who encouraged pedophilia. Or that giant corporations voraciously competing for America's $150 billion teen market routinely infiltrate young people's social groups to find out how better to lead children into ever more debauched forms of "authentic self-expression." Likewise, most of us mistakenly believe the "abortion rights" and "gay rights" movements were spontaneous, grassroots uprisings of neglected or persecuted minorities wanting to breathe free. Few people realize America was actually "sold" on abortion thanks to an audacious public relations campaign that relied on fantastic lies and fabrications. Or that the "gay rights" movement—which transformed America's former view of homosexuals as self-destructive human beings into their current status as victims and cultural heroes—faithfully followed an in-depth, phased plan laid out by professional Harvard-trained marketers. No quarter is given in this riveting, insightful exploration of how lies, both subtle and outrageous, are packaged as truth. From the federal government to the public school system to the news media to the hidden creators of "youth culture," nothing is exempt from the thousand-watt spotlight of Kupelian's journalistic inquiry. In the end, The Marketing of Evil is an up-close, modern-day look at what is traditionally known as "tempation"—the art and science of making evil look good.
The chapter that I found most interesting was the one regarding homosexuality. For example, did you know that AIDS was not always called AIDS? When it was discovered it was given the name GRID, which stood for "gay-related immunodeficiency disease," but was later given the more vague name, AIDS, when the medical community was pressured by homosexual activists. Two Harvard graduates, Kirk and Madsen, wrote a book entitled After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the '90s. This book details a complex, straightforward marketing strategy to "sell homosexuality" to middle-class America including desensitization and by convincing the general public that homosexuality is not a personal choice.
A few quotes from the homosexuality chapter:
A generation ago, we understood there is such a thing as sin, and that sin is a serious matter and to be avoided. Now there is no societal consciousness of sin—only limitless "freedom," "choice," and "consensual relationships."
We've forgotten as a society what love is, because supporting and justifying homosexuality is not real love any more than glorifying drinking helps the alcoholic or celebrating smoking helps wipe out lung cancer.
We need to side with the afflicted person's conscience. In America, we've done the opposite.
The other chapters that had intrigued me the most dealt with the topics of abortion, separation of church and state, and the public education system. I would very highly recommend this book to anyone looking for a good nonfiction read.
Amazon Book Description:
Americans have come to tolerate, embrace and even champion many things that would have horrified their parents' generation—from easy divorce and unrestricted abortion-on-demand to extreme body piercing and teaching homosexuality to grade-schoolers. Does that mean today's Americans are inherently more morally confused and depraved than previous generations? Of course not, says veteran journalist David Kupelian. But they have fallen victim to some of the most stunningly brilliant and compelling marketing campaigns in modern history. The Marketing of Evil reveals how much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped and sold to them as though it had great value. Highly skilled marketers, playing on our deeply felt national values of fairness, generosity and tolerance, have persuaded us to embrace as enlightened and noble that which all previous generations since America's founding regarded as grossly self-destructive—in a word, evil. In this groundbreaking and meticulously researched book, Kupelian peels back the veil of marketing-induced deception to reveal exactly when, where, how, and especially why Americans bought into the lies that now threaten the future of the country. For example, few of us realize that the widely revered father of the "sexual revolution" has been irrefutably exposed as a full-fledged sexual psychopath who encouraged pedophilia. Or that giant corporations voraciously competing for America's $150 billion teen market routinely infiltrate young people's social groups to find out how better to lead children into ever more debauched forms of "authentic self-expression." Likewise, most of us mistakenly believe the "abortion rights" and "gay rights" movements were spontaneous, grassroots uprisings of neglected or persecuted minorities wanting to breathe free. Few people realize America was actually "sold" on abortion thanks to an audacious public relations campaign that relied on fantastic lies and fabrications. Or that the "gay rights" movement—which transformed America's former view of homosexuals as self-destructive human beings into their current status as victims and cultural heroes—faithfully followed an in-depth, phased plan laid out by professional Harvard-trained marketers. No quarter is given in this riveting, insightful exploration of how lies, both subtle and outrageous, are packaged as truth. From the federal government to the public school system to the news media to the hidden creators of "youth culture," nothing is exempt from the thousand-watt spotlight of Kupelian's journalistic inquiry. In the end, The Marketing of Evil is an up-close, modern-day look at what is traditionally known as "tempation"—the art and science of making evil look good.
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